Navigation tools consist of the tabs,text and graphic hyperlinks that let customers know both where they are on a site and where they can go. Navgation atures should always be available and obvious to ensure that customers are led in the intended direction.
Although some debate exists as to whether this innovation is good or bad, many companies have capita on it successlly. officeMax. com utilizes an alphabetical navigation system that relies on repeat business from customers familiar with its categories.
Endless. com employs a carousel navigation that allows customers to quickly run through categories and a price slider/color filter that changes search product results dynamically.